SEO Basics:
- SEO. It’s the practice of improving your website or content to rank higher in search engine results pages (SERPs). Think of it like making your website more discoverable for people searching for relevant topics.
- SERP: This is the page you see after you type a query into a search engine like Google. It’s where all the search results are listed.
- Keywords: These are the words and phrases people type into search engines. As an SEO, you want to target the right keywords that are relevant to your website and that people are actually searching for.
- Ranking: This is how high your website appears on a SERP for a particular keyword. The higher you rank, the more likely people are to click on your website.
On-Page SEO:
- On-page SEO: These are the things you can do on your website itself to improve your ranking. This includes things like:
- Title tags: This is the title of your web page that appears in search results. It should be clear, concise, and include your target keyword.
- Meta descriptions: This is a brief description of your web page that appears in search results. It’s a great opportunity to convince people to click on your website.
- Headings and subheadings: Use headings and subheadings to break up your content and make it easier to read. This also helps search engines understand what your content is about.
- Content: Your content should be high-quality, informative, and relevant to your target audience. It should also include your target keywords naturally throughout the text.
- Images: Use images to break up your text and make your content more visually appealing. Optimize your images with alt text that includes your target keywords.
Off-Page SEO:
- Off-page SEO: These are the things you can do outside of your website to improve your ranking. This includes things like:
- Backlinks: These are links from other websites to your website. Backlinks from high-quality websites can help to boost your ranking.
- Social media: Share your content on social media to get more people to see it. This can also help to generate backlinks.
- Local SEO: If you have a local business, optimize your website and online listings for local searches.
Other Important SEO Terms:
- Crawling: This is when search engines send out bots to visit your website and index your content.
- Indexing: This is when search engines add your website to their database so that it can appear in search results.
- Mobile-friendliness: Your website should be mobile-friendly so that it looks good and functions well on all devices.
- User experience (UX): Your website should be easy to use and navigate. A good UX can help to improve your ranking and keep people on your website longer.
